Norton & Sons was established in 1821 by Walter Norton as tailors to the Gentlemen of the City of London. Originally located on the Strand, his business flourished and in 1859 then Guv’nor George James Norton was granted the Freedom of the City of London in recognition of his services to tailoring. In the 1860’s Norton & Sons moved to Savile Row to join the ranks of tailors in what was to become the home of bespoke clothing.
Norton & Sons continued to thrive in the 20th century and in the latter half incorporated the celebrated Savile Row houses Hammond & Co, J. Hoare & Co, E. Tautz & Sons and Todhouse Reynard & Co. We are proud to have been tailors to the royal households of Austria, Belgium, Denmark, Italy, Prussia, Spain, Portugal and the United Kingdom, and to three US Presidents.
The firm gained eminence as a sporting tailor, making sharply cut garments for rugged and robust outdoorsmen. Men such as King Edward VII, Wilfred Thesiger and the young Winston Churchill, for whom we made everything from dinner suits to racing silks.