Back in the olden days when we were new parents looking for first shoes for our daughter we found the options locally were frilly candyfloss pink V’s brown ‘sensible’ shoes. It’s fair to say as style conscious parents we were disappointed.
We had friends and family living elsewhere who could buy well designed and well fitted shoes for their children so why couldn’t we?
The seed was planted and we began to research what options were out there. Our search led us to find lots of gorgeous brands, some little some big, but all paying a huge amount of attention to the way the shoes looked as well as the fit of the shoes and how they support children’s feet to develop.